Red Flag – Avoid These Link Building Tactics

One of the greatest industry misconceptions we run across is that Search engine optimization happens entirely within the background, without ever coming in contact with the visitor-facing content of the website. From my personal experience, this debate largely stems from the persistent belief that backlink building is the single most important facet of SEO. Of course, this particular flies in the face of the actual white-hat SEO mantra, “content always rules,” so why is this look at so prevalent?

bad link building techniquesNicely for starters, less than trustworthy agencies that market spammy link building providers propagate this fantasy. Their reports frequently focus on deliverables instead of goals, and quantity more than quality. In some cases, they are able to achieve a quick search positions boost for a few key phrases.

There are some genuine link-building techniques out there, however the following link schemes are some of the most detrimental offenders. If you see a business hawking these because SEO tactics, it ought to raise red flags that you’re dealing with a spammy company:

 Paid Links:

Any web site that charges cash for you to simply publish a link probably isn’t worthwhile.

Link Exchanges :

Low quality internet directories that offer to post a hyperlink to your site if you publish a link back to all of them. Google can easily identify this and it is a typical cause of manual junk e-mail actions.

Article Marketing:

Considered once an effective white-hat tactic, the majority of free-article submission sites such as Ezine or ArticlesBase have grown to be so saturated along with spam, that there truly isn’t any useful, goal information on them.Here is the video by Matt Cutts if you want to know more.

Automated Programs:

Intense link-spammers buy software which crawls the web looking for locations to plaster pre-written comment as well as forum spam. Individuals annoying captchas that everyone dislikes are largely an answer to this type of linkspam.

Text-link Advertisements:

These are a textual content advertisements that aren’t labeled with rel=”no-follow”. This is offered as a cost effective method of getting a large number of dofollow links, but when Google catches this, they might go so far as completely removing you against their index (because they did with JC Penney along with other high profile sites not too long ago.).

Press Release Abuse:

An announcement can be great way to advertise your business if you have some thing newsworthy to write about, however pushing out an announcement for the sake of getting bulk links is viewed as junk e-mail. Avoid using exact complement anchor text on widely-distributed press announcements.

Referrer Spam:

A true black-hat technique, this involves making repetitive requests to web sites that have publicly noticeable access log webpages including a link to the referrers site. Websites that publish these types of logs should label all links along with nofollow to dissuade spammers.

Dynamic URL Hijacking:

Some badly coded websites possess security holes which permit spammers to easily create a hyperlink back to their site by simply editing the web address and posting the hyperlink on another web site.

So, we can help you on your link building process that is done manually.

 

February 8, 2014
Comments

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