Guest Blogging For SEO Gain In 2014, Be Careful
If you’re doing guest blogging exclusively to get links, particularly with optimized anchor text messages, with the goal of enhancing your SEO and the search engine rankings of your pages, nicely, stop!
It’s has been said for a while that Search engines was starting to scowl upon those methods, but now it’s confirmed, right out the horse’s mouth.
Here’s what said by Matt Cutts in his blog, titled The decay and fall of guest blogging for SEO:
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.
Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more. Here’s an example unsolicited, spam email that I recently received:
Also added by Matt Cutts
It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context. I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.
From above it is evident that guest blogging for merely getting links is dead, but for high quality guest blogging it is still active.
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