Twitter Marketing And Its Pros and Cons
Everyone talks about Twitter marketing and it will seem like it is the newest hit and also the best thing to choose when advertising. In this post we will talk about some of the advantages and disadvantages of utilizing Twitter marketing.
It’s free. We’d be hypocrites to not accept that through Twitter marketing it will save you your money. You don’t have to spend one cent if you are using it as your marketing engine which means this sure is a major plus. Exactly what is free or cheap is excellent and if it is also high quality and results-oriented we certainly can’t complain. Through Twitter marketing you simply invest your time and effort, while your pockets remain full.
You will find very few marketing strategies and plans which could provide exponential growth. Exactly what does it mean? This means that with the absolute minimum resource investment from you you receive exponential results. To really make it clearer we’ll simply take n example.
Assume you’ve just launched something new. If you were to use traditional, classical marketing you’d be shouting out about your brand-new launch. People would hear about you’ve for sale and many of them would go by the offer and some would can even make the purchase. Nothing sensational here. What goes on when you use Twitter? You tweet this news. Your followers begin to see the new product and re-tweet it. The followers of the followers perform the same and so forth and so on. Let’s say you had 200 followers plus they each had 200 that belongs to them and then they had 200 too. Guess what – 20 million people would purchase your product. Despite just 1% rate of conversion you would sell 20 000 pieces, with only 200 people following yourself on Twitter.
It may work only being an extension. You’re ready to talk disadvantages too. One of the key problems of Twitter marketing is it will never work alone. You need to have a pre-existing marketing platform and just then you are in a position to extend it to Twitter. This could attract extra costs.
Twitter marketing can be risky. If you don’t understand what you are doing, Twitter marketing can be risky. With typical marketing strategies you’ll have guaranteed results. You purchase 50 000 ads impressions and also you know you’ve got a certain rate of conversion. Great! You already know your results and it is all sure and pre-established. With Twitter it may all fail. If you don’t manage much needed group of followers you will end up without a penny.
You need to look for a balance. Twitter costs you nothing, but it costs your time and effort. Traditional marketing takes none of your energy, but it takes your money. Twitter can be risky, the rest of the strategies aren’t. What you need to do is balance the 2 to find the perfect equilibrium that will lead to the development of your company and income.
So, here we can help you to get those initial twitter followers to increase your business.